Finance & business

Unit economics (CAC & LTV)

Is each customer worth what it costs to acquire?

Sales & marketing spend per month (₹)

New customers per month

Revenue per customer per month (₹)

Gross margin (%)

Monthly churn (%)

CAC–

LTV–

CAC payback–

LTV : CAC–

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Runway & burnHow long your cash lasts, and when to start raising.Break-evenHow many units you must sell each month to cover your costs.Business loan EMIMonthly EMI, total interest and total repayment.Margin & markupProfit, margin and markup from your cost and selling price.

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